SEO Optimization Tips for Videos

seo optimizationMany people have at least some knowledge of search engine optimization (SEO) regarding website content, but not very many have seriously considered how SEO optimization relates to videos. It is critically important that you become familiar with this strategy, however, because marketers everywhere are scrambling to create videos that communicate their message to increase awareness of their brand. Here are a few tips that can help you get the most out of your video presence.

Keywords are Still Key

Just as keywords are important for on-site SEO optimization, they are also vital to helping your videos be found by search engines. The effective use of keywords will help make your videos relevant so they show up more often in searches. The more you can do to stand out in a congested field, the better the chances your videos will be found.

Choose a Strong Title

While fancy, creative titles are great, they typically do not mean a great deal when it comes to boosting your search engine ranking. You can have a clever title, but if it does not contain relevant keywords it will likely be buried deep in the pages of search results. Unfortunately Google robots do not have a sense of humor.

Try to include the keyword as close to the start of the title as possible. For example, if you are trying to rank for “air conditioning repair” and you’re posting a how-to video, one possibility could simply be “Air Conditioning Repair Tips from a Pro.” While it’s true this type of title is dry as dust, if it gets the attention of a search engine that will not matter in the least. If possible, include keywords such as “about,” “review” and “how to,” because they tend to show up in searches.

An Internet marketing professional can show you many other ways to improve the SEO optimization of your videos. If you would like to learn more, contact Active Digital Strategy online or call us at (720) 357-2288.