Google Maps Marketing
Google Maps is one of the most exciting marketing positions available to publicize your local business online. There are a limited number of spots available within the maps section for a local Google search.
Proper SEO, web design and other strategies can enhance your company’s ability to show up on the Google map search results. Better ranking and visibility on Google maps help your website compete for internet dominance.
Getting your business properly listed on one of those top map positions can mean the difference of between heavy online traffic and low online traffic. Because of that, it is critical that your business appears on Google Maps. Active Digital Strategy follows Google’s best practices in getting your business properly listed on a Google maps position.
Google Maps Helps Your Business
A Google Maps listing is always highlighted on the first page of a Google search. Almost 90% of consumers never search past the first page of those results. That means, if your business is not on the first page of Google search results, your business is invisible to potential customers searching for the products and services you provide. As part of your local online marketing strategy, you must be properly listed on Google Maps.
Google Maps puts your business information on page one of a local search, giving you the ability to attract visitors to your website rather than that of your competition. With the right application, your Google Maps page will stand out successfully, making it easy for potential customers to find you.
Be Found the Way Customers Search
More internet searches happen on a mobile phone than ever before. The Google Maps position is critical for your business because it appears on page one. This listing also contains two important links: “click to call” and “click to map.” Statistics show that 70% of all mobile searches result in a phone call or a map request to the business found in the search.