Why Mobile Marketing is So Important
Just about everyone owns some sort of mobile device, whether it is a smartphone, tablet or something else. Even more important, mobile search is fast overtaking desktop searches, according to industry experts. As a result, mobile marketing is more vital than ever to the success of your company. These are just a few of the reasons you need to adapt to this trend.
The Go-To Medium
You already know that people do not go anywhere without their smartphones. They are constantly looking at them, whether walking through a mall or waiting for their car to be serviced. Research shows that nearly 80 percent of smartphone users either have their phones on or right by their side nearly all of their waking hours. Most users will check their phones within 15 minutes of waking up. Mobile marketing can get your message in front of a rapidly expanding – and captive – audience.
A Paradigm Shift in Shopping
With this increased reliance on mobile devices, shopping has changed dramatically. E-commerce used to be dominated by the desktop, but mobile shopping is gradually taking over. That is why it is so vital that your site features mobile-friendly web pages and that you also develop search engine and advertising programs geared toward mobile devices.
Google altered its algorithm so that mobile-optimized sites rank higher than those not optimized for mobile devices. As a result, businesses scrambled to make the necessary changes. If your company’s website is not compatible with smartphones and tablets – if it does not look good, read well and perform well on a mobile device – your rankings will suffer dramatically.